Typology is the first skincare brand launched by Good Brands, an ambitious project to build a new generation of digital first consumer brands. Founded in 2019 by serial entrepreneur Ning Li, Typology became the #1 selling skincare brand online in France and operates also in Germany, the USA and Japan.

Location: Paris (11th arrondissement).

Mission: Typology is hiring an experienced International Traffic Manager to take full ownership of its search visibility (SEA, SEO, GEO) across all its markets: France, the US, Germany, Japan and beyond. Search is being reinvented. Answers now come through AI (AI Overviews, ChatGPT, Perplexity), and campaigns run on automation (Performance Max, AI Max). We’re looking for someone who will turn this shift into a competitive advantage: autonomous, proactive, and able to set the roadmap, drive performance and handle technical topics hands-on.

Responsibilities:

• SEA - management & performance: build, run and optimise multi-country Google Ads and Microsoft Ads accounts (Search, Shopping, Performance Max, AI Max for Search, Demand Gen). Define bidding strategies and budget allocation to hit profitability goals (ROAS / CAC / new customers).

• Signals & data: ensure the quality of the signals fed to the algorithms (conversion tracking, Enhanced Conversions, Consent Mode v2, conversion values, customer lists), working with the tech/data team.

• Product feeds: manage and optimise Merchant Center feeds (titles, attributes, rules, promotions) for each country.

• SEO: lead the international SEO roadmap (technical SEO: indexing, performance, structured data; architecture; content; link building), working with the tech, content and country teams.

• GEO: define and launch Typology’s visibility strategy in generative AI answers (Google AI Overviews / AI Mode, ChatGPT, Perplexity, Gemini): tracking brand presence, optimising content and cited sources, making product data usable by AI agents. Monitor new ad formats in AI assistants.

• Test & learn: design and run tests (A/B, incrementality, geo-tests) and turn the results into clear decisions.

• Automation & reporting: automate whatever can be automated (scripts, APIs, Looker Studio, BigQuery/SQL) and share a business reading of performance.

• International coordination: work with the country, creative, content, tech and data teams; present results and recommendations.

• Stay updated: follow changes in the platforms and in AI-driven search, and share learnings with the team.

Qualifications:

• Experience: 3+ years in SEA, managing significant budgets with proven results, ideally in multi-market B2C e-commerce. Solid SEO experience (especially technical) expected.

• Drive: proven ability to own a channel end to end, set priorities and launch projects on their own initiative.

• Tech mindset: comfortable with GA4, Google Tag Manager (ideally server-side), APIs and structured data. Able to work closely with Tech teams.

• AI literacy: understanding of automated campaigns (PMax, AI Max) and of GEO challenges; uses AI tools to work more efficiently.

• Analytical skills: data-driven, business-minded (margin, LTV, incrementality), detail-oriented.

• Languages: fluent French and English; German/Japanese/Italian/Dutch a plus.
  

Diversity is the engine of our innovation. We build a culture where difference is valued. These are the principles that guide the way we build our teams, train our leaders, and create a business that's right for everyone who's a part of it.

Unfortunately, we cannot respond to each candidate due to the large number of applications received. We come back to candidates whose qualifications best meet our roles - Consult our personal data protection policy for candidates.

We consider our board members to be full team members. The board is currently composed of Ning Li, Rodolphe Menegaux and Jeremy Uzan.