Typology is the first skincare brand launched by Good Brands, an ambitious project to build a new generation of digital first consumer brands. Founded in 2019 by serial entrepreneur Ning Li, Typology became the #1 selling skincare brand online in France and operates also in Germany, the USA and Japan.

Mission

We are looking for a results-driven Paid Influence Lead to spearhead our influencer marketing efforts across the US and French markets. This key role is responsible for crafting and executing high-performing, paid influence strategies that support our growth ambitions, drive measurable results, and elevate our brand presence across both territories.

Key Responsibilities

1/ Lead Paid Influence Strategy & Execution

Design and execute robust paid influencer strategies tailored to the US and French markets. Define a high-performing influence activation calendar aligned with brand priorities and product launches. Own influencer budget planning and ensure optimal ROI on all paid collaborations.

2/ Drive Campaign Performance & Process Excellence

Oversee the end-to-end management of paid influencer campaigns by your team, from briefing to reporting. Use data-driven insights to constantly optimize targeting, messaging, formats, and partnerships. Upgrade tooling and processes to scale operations and improve impact across regions.

3/ Collaborate with PR & Organic Influence Stakeholders

Collaborate with the PR and organic influence team players to align organic activities with overall brand communication plans. Support gifting and ambassador programs that amplify paid strategies and help you identify new potential partners.

4/ Manage & Motivate a High-Performing Team

Lead a multicultural team of 6-8 professionals with excellence and empathy. Foster a performance culture rooted in strategic thinking, creativity, and cross-market collaboration.

Expected Outcomes

• Scale and optimize paid influencer programs with strong ROI
• Improve efficiency and visibility of all paid collaborations
• Contribute to the international scaling of our influence model
• Seamlessly integrate paid efforts with broader influence and brand initiatives
• Strengthen our positioning in both the US and France through impactful, well-managed campaigns

Experience & Skills

• 5+ years of experience in paid influencer campaigns
• Proven track record in managing influencer budgets and scaling operations for growth
• Strong analytical mindset: CPM, ROI, tracking tools, and audience segmentation
• Management experience in a fast-paced and multicultural environment
• Deep understanding of the US and/or French digital ecosystems
• Fluent in English and French

You Thrive If You Are

• Performance-obsessed, with a passion for influence marketing and a sharp eye for impact
• Strategically minded but operationally strong – you can think big and execute fast
• Adaptable, collaborative, and highly organized

Diversity is the engine of our innovation. We build a culture where difference is valued. These are the principles that guide the way we build our teams, train our leaders, and create a business that's right for everyone who's a part of it.

Unfortunately, we cannot respond to each candidate due to the large number of applications received. We come back to candidates whose qualifications best meet our roles - Consult our personal data protection policy for candidates.

We consider our board members to be full team members. The board is currently composed of Ning Li, Rodolphe Menegaux and Jeremy Uzan. The observer members are Michael Stothard and Marc Simoncini.